I visited the Motion Picture Association of America web site today. That association is responsible for rating movies shown to the public. According to the website the movie ratings is a way for the film industry to self-regulate the rating system. It is an agreement between the films, movie theaters and productions to more freely express what the movie is about without censorship while also giving a guideline to whether individuals of a certain age should watch it. You can learn more about it by visiting their website.
On the website there is a section that talks about a public awareness camping they did in New York to get people to stop watching bootlegged DVDs. In some of the ads they show an iconic movie as it would be shown on a bootlegged DVD with bad picture quality, audiences noises and peoples heads in the way. At the end of the commercial there would be a screen that looks similar to the movie rating but it says something like Ripped Off, Stupid Purchase or something of that nature created just for this camping. The article says that in addition to the TV ads there are print ads placed on bus stops, movie theaters and taxis to name a few. With increased use of the Internet for these purposes as well the film industry does have a serious concern with gaining illegal access to films.
I am not really sure if this awareness camping helped or hurt the situation. It may have persuaded those who get illegal movie copies to stop but it may have also introduced some to the world of bootlegged movies. However, I think this campaign is one way to approach this problem facing the film industry. In addition to the MPAA there are other associations and companies trying to find ways to alleviate this problem.






