For the past year I have been working on a business plan related to the film industry called On It Productions. In the last post I mentioned Mark Cuban and Guy Kawasaki and their experience running and creating businesses. For this business plan I will take what Guy Kawasaki has said and put it to use. The central point of Guy’s advice was to use the 10/20/30 rule. What is the 10/20/30 rule?
To make a pitch in less than 10 slides
Take no more than 20 minutes, and
Use a font no smaller than 30 points.
In my opinion, this was very good advice since I began researching starting a business. It makes you become succinct in your ideas an in communicating them. The central point of my pitch is to Be On Target, On Point, and On Time. I am selling reliability, competence, and convenience. Everything else about my business is standard to the staff leasing industry. The specialization of On It Productions is that we cater exclusively to pre-production, production, and post production phases of the film industry providing crew staff. We utilize technology for a streamlined administrative and communication process. We promote using our website presence as the central portal of communication. Using a font no smaller than 30 points in ten slides.
Regarding Mark Cuban, he looks for new angles. Things that have not been tried before. On It Productions relies heavily on technology to manage, execute, and communicate with all levels of customers. Our primary corporate philosophy is one of customer service. We view our employees as customers, our clients as customers, and our contractors as customers. We strive to interact with them in real time utilizing text, mobile apps, telephone, email, social media, and ultimately in person. We use these forms of communication to enhance our one on one personal service. When we interact with customers at all levels, our focus is to instill our values and establish rapport so that future communications using electronic formats are associated with a positive experience. Our account executives have the resources to extend the company to maximize name recognition and further promote our brand.
